01
Story
What is worth sharing right now?
RESOURCES
Ideas for building a stronger advocacy program.
Practical guidance for teams building employee advocacy into everyday communication, marketing and recognition.
START WITH THE BASICS
A good program needs content, participation and feedback.
Use these starting points to shape campaigns that employees can understand and complete.
GUIDE
Employee Advocacy 101
Give employees useful content, make sharing easy and recognize participation.
STRATEGY
What should employees share?
Mix company news, expertise, customer stories, culture, hiring and educational content.
MEASUREMENT
What should you measure?
Participation, verified posts, reactions, comments and shares.
CAMPAIGNS
30-day advocacy challenge
Combine weekly themes, points, recognition and a visible leaderboard.
CULTURE
Recognition that feels real
Mix public praise, badges and tangible rewards.
CONTENT
Build a library employees use
Keep the library fresh, searchable and varied.
ACTIVATION
Make launch day easier
Prepare the campaign, audience, creative and employee instructions before publishing.
RETENTION
Keep participation moving
Use recurring challenges, recognition and fresh content instead of one-off requests.
GOVERNANCE
Keep content controlled
Use approved campaign content and client-side verification to protect quality.
A SIMPLE CAMPAIGN TEMPLATE
Plan every campaign around one clear employee action.
02
Audience
Which employees are most relevant?
03
Creative
What image, video or link makes the post easy to use?
04
Action
What should employees do after they publish?
BRANDEМPS
Want to see these ideas inside a real workspace?
Turn employee knowledge, networks and credibility into a repeatable distribution channel for your brand.